Explore. Live. Belong.
At Novel Local, we believe that place is more than just geography—it’s identity, opportunity, and experience. As a holding company, we bring together brands that help people connect with locations in meaningful ways, whether through sensory experiences, engaging storytelling, or data-driven relocation insights.
Our portfolio spans retail, media, and consulting, all centered on the idea that where you are shapes how you live.
Our Mission
Our mission is to bridge the gap between people and places. Through our portfolio of brands, we help individuals and businesses experience, understand, and embrace new locations—whether by bringing the scents of distant places into their homes, exploring cultures and communities through media, or making informed decisions about relocation.
We exist to transform how people interact with place, ensuring every move, every experience, and every decision is rooted in knowledge, connection, and authenticity.
Our Unique Approach
Local Expertise
Our deep understanding of locations worldwide helps individuals, families, and businesses make informed decisions—whether finding the perfect neighborhood, uncovering cultural insights, or accessing key resources for long-term success.
Personalized Location-Based Solutions
We tailor every experience—whether through relocation consulting, essential oil products inspired by destinations, or media that brings places to life—ensuring a customized approach that fits your lifestyle and aspirations.
Comprehensive Support & Engagement
From research-driven relocation insights to curated retail products and media content, we provide a holistic approach to experiencing and embracing new places, helping you feel at home no matter where you go.